What Is a Landing Page?


If there’s one thing that can dramatically increase your marketing ROI, it’s a well-designed landing page. Research shows that nearly 1 in 10 people who make it to a professionally curated landing page will become potential customers or leads.

Despite the numbers, not a lot of small-time businesses are incorporating this strategy into their efforts.

What is a landing page?
Essentially, a landing page is a separate page on your website where you collect your audience’s information in exchange for resources, e.g., a toolkit, guide, or e-book.

The goal of a landing page is to convert and/or build a repository of possible customers (“leads”) that can later be nurtured with more personalized marketing campaigns using email, paid ads, or other types of targeted marketing.

Landing Page Building Best Practices
If you’re ready to improve your landing page game, here’s what we suggest as a provider of professional Social Media Management:

  • Find a good landing page builder.
    There are several landing page builders that come highly recommended by marketers, such as Landingi, HubSpot Landing Pages, and OptimizePress.
  • Use landing page templates.
    There are tons of tried and tested landing page templates available online. If you’re not particularly savvy with the technology, this could be a great tool to take advantage of. Otherwise, you can ask your Custom Website Designer in Toronto, Canada to help you design a landing page specifically for your website.
  • Get professional help.
    Here at, we try to stay on top of the latest news regarding marketing and Search Engine Optimization in Canada. If you’re ready to take your marketing strategies to the next level, we’re here to help you out.

Contact us today to book our services!

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